发表于2022-02-14
On September 27, 2021, the title train of Mengshen Mattress and Eurasia Da Home High speed railway will depart from Shanghai Hongqiao Station and embark on a new journey of brand communication with "high-speed railway speed", so that the voice of Mengshen will spread across the country.
Dream home jian-qiang ma, general manager, god god home retail division director Wang Zhongpan, dream household brand propaganda department director general manager li guo-dong jin, oyada hangzhou area into Zhou Xukai, oyada group project marketing center director leadership guests attended the launching ceremony, such as common witness that god & oyada high iron named train departure.
Loaded with "China Speed", The Dream picked up speed for the lap
Since its establishment in 1984, For more than 30 years, Mengshen has undertaken the mission of "making sleep more comfortable and healthy", based on consumer demand, and actively grasp the new trend of home. Relying on the strong backup force, Mengshen focuses on product innovation, brand marketing, service improvement, in the fierce market competition to build brand barriers, toward the national and even the world influence household brand.
Founded in 1992, Eurasia home furnishing is committed to building a large commercial chain platform in China, and has been ranked among the first echelons in the field of circulation of building materials home furnishing in China. So far, Eurasia has opened stores and under preparation for more than 170 stores throughout the country more than 150 large and medium-sized city core business circle. From high-end home furnishing shopping center to pan-home furnishing urban commercial complex, it provides consumers with one-stop high-quality home life experience such as home building materials, commercial living, art and culture, leisure and entertainment.
China's high-speed railway has long been known as the "diplomatic card" of the new era, showing the hard power of China's economic development to the world. It assumes the mission of the era of national connectivity, but also a powerful engine of economic growth.
Together with Eurasia, The Dream mattress will pass the new concept of a better life to more passengers, taking advantage of high-speed rail to boost brand exposure, and help Dream accelerate into the development of the "fast track".
Multi-visual layout, deepen the brand image
On the special high-speed train of Mengshen-Eurasia, we provide diversified media coverage from the color stickers on the body and the head pieces to the luggage rack stickers, posters and voice broadcasts.
Through the comprehensive and immersive media combination, the exclusive communication space of The Dream brand is created, and the high-speed train carrying the Dream brand is speeding across the land of China, spreading the brand name card at the speed of China.
In recent years, high-speed railway stations have become the highland of Mengshen brand publicity, featuring high-speed railway hub stations in several key cities, reaching potential audiences with high frequency and high coverage, and strengthening brand memory.
Carrying China speed, Mengshen will continue to adhere to the brand vision of "sharing quality sleep with the world", continue to create high-quality sleep products to return to the market, cast a new name card for Chinese home furnishmentwith strength, and make due contributions for Chinese mattresses to the world.